Bodega – How Did This Happen?

• “How Did This Happen?” original 360° music video. Thanks to BODEGA NYC.

8.9 “Excellent Indie from the USA”

First out as a single in March, 2018, and included on their album “Endless Scroll” in July, 2018.

Borne of several New York bands and joined by a love of garage punk as art, the Brooklyn 5-piece got going in 2016. Leading from the front are Ben Hozie (guitar, vocals) and Nikki Belfiglio (vocals) who write the songs and yelp at each other onstage and off. Adding sonic beef are: Madison Velding-VanDam (guitar), Heather Elle (bass) and Montana Simona (drums).

The very album title is a state of the nation address and here on the opener, Ben gets some early jabs in, warning against being dumbed, dulled and getting stuck in a relentless interweb:

You can be a master of your digital domain in the sense that you can curate your personal brand and create your own little digital island that has all the exact colours and shapes and sounds that you wanna hear. But you’re not thinking, you’re being thought by this Web 2.0 apparatus so it’s not really your island at all. It encourages this homogeneous way of thinking and that to me is sad.

It’s smart as eggs action all round.

This new world now. Don’t discriminate.
Everyone is equally a master and a slave.
How did this happen?!

I see you walk past the demonstration.
Two chips on your shoulder.
You’re a culture connoisseur and your pain is real.
Two chips on your shoulder.
Stuck wading through a crowd of radical daughters.
Barricades armed by empty strollers.
Basic slogans to combat controllers.
See them dance from afar to guitar on your shoulder
As you smugly walk past.
Think: These people should be here regardless of outcome.
As you smugly walk past.
Think: There’s a half-off sale at the Barnes and Noble.

As you smugly walk past you ask yourself how did this happen?

You’re cueing deep cuts as you glide escalator.
Two chips on your shoulder.
Face pressed to glass looking down at the mass march.
Two cans on your shoulder.
Your playlist knows you better than a closest lover.
Your playlist always desert island disc.
Your playlist will curate you songs of the oppressed.
Look at the marquee in 1080p.
As you smugly walk past.
Think: These people should be here regardless of outcome.
As you smugly walk past.
Think: It’s an island of blue. It’s a nipple in water.

As you smugly walk past you ask yourself how did this happen?

It’s new world now. Don’t discriminate.
Everyone is equally a master and a slave.

As you smugly walk past you ask yourself how did this happen?

This machine you know it don’t kill fascists.
This machine just softens what’s hard.
This machine it killed the dream of the sixties.
This machine you know it’s just a guitar.

Get it at Bandcamp.

2019-11-24